Personal branding – Get a website in your name
Get to know the latest trend in job hunt, personal branding, stand out in UK crowd.
Why you should have a personal brand website? Well, the answer is ”in order to stay ahead of competition through career branding”. YES, read on to start investing in YOU, the brand!
Are you yet to be convinced of the need to build a personal brand website? Here are FIVE reasons why you should have a personal brand website, in order to stay ahead of competition through career branding.
1. Your personal website will enable others to find information about you more easily
A one pager personal brand website (www.yourfirstnamelastname.com) with all the vital information about yourself, your education, work, hobbies is a brand statement. You are easily searchable with your name. It tells the world what you are and what people need to know about you. Website scores over your online presence in the social media accounts that is more personal, while personal website is a formal statement of your ownership of website domain talking about specifics, your achievements.
2. Personal brand websites give you control of your image
It can be difficult to control your personal image on social media sites. Facebook is too family and friend centric, with posts that are too non-professional. Certain social media networking sites- like Pinterest is only photo, or Twitter only text due to their restricted posting text based options (tweets are just too short!) Remember there are thousands of candidates like you in same UK university degree, UK project or thesis and UK internship experience. You’re competing with millions of users for attention and social media is not a choice. With a personal website, deploy SEO to your personal website, along with the personal branding expertise to project the personal attributes in almost any way you see fit.
3. You can post your site URL all over social media
As already mentioned, social media certainly has a limited place in building a personal brand especially if you are into arts, performing arts, culture, music. Therefore for a normal professional like MBA for example, you require website to couple with social media sites like LinkedIn to boost your image socially. This is repositioning of you, what you are, influencing people what they perceive. Once your personal website is functional, you can start posting everyday blog. This is a strategy to project your identity in the personal website in UK. Share this personal website blog URL into your social media pages. This makes your work viral and a differentiator factor, to attract the online traffic. This joint strategy also creates additional impact to your new digital identity, alters and repositions your personal branding strategy online.
4. You own the content on your personal website
Social media sites have the power to take down user content, with one negative comment or hate speech. Therefore, your personal reputation is at risk. It means that you can’t completely control who sees your content and when in social media. The personal website with the content does not have threats like these that tarnishes your online reputation. Stay in complete control of your branding materials by launching personal website.
5. Potential clients are more likely to trust someone with a website
As the number of freelancers and flexible workers are increasing around the world, personal websites for building online identity is therefore, is the need of the hour. It creates a distinctness of your existing personal branding level to a higher level, amidst the intense competition in the UK higher education career. The earlier you think and book a personal branding service, it is good for your online presence as website domain names may not be available for common names. Consequently, personal branding websites have become a quick and smarter way for people, to assess the legitimacy and competency of freelancers. If you’re looking to position yourself as an expert in your field in any country, personal website is a must.
Invest your time and effort in building personal website in UK, when you are a student in any UK university. If you book your name forever, you can design a personal website anytime later, then be prepared to stay ahead of competition of your batchmates in UK.
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